I finally have a body that keeps up with my week. My squat doubled, my sleep doubled, and I haven't missed a meeting for fatigue in months.
Eva de Wit
Consultant · Member 14 months
Boutique strength studio · Amsterdam
Train like an athlete.
Recover like a pro.
Small-group coaching for busy professionals. A real coach, a real plan, and a body that performs on Monday morning.
Why Forma Club
A studio that actuallycoaches you.
Not a gym floor. Not an app. A room of twelve, a coach that knows your name, and a plan that moves with your week.
- Max 12 athletes per session - you are seen.
- Programme on a 12-week arc, updated weekly.
- Recovery, sleep and mobility baked in.
The method
Three pillars,one outcome.
Strength, conditioning, and recovery - sequenced on a 12-week arc, not three random workouts.
01
Strength that carries over
Barbell-led programming. Measurable lifts, honest numbers.
02
Conditioning that feels good
Low-stress aerobic base, not the HIIT chaos you bounced off of.
03
Recovery you can feel
Mobility, sauna and sleep - coached, not optional.
Before → After
What changesin your first 12 weeks.
Honest outcomes we hear back from clients on week twelve - not before.
Before Forma
- Randomly stringing together workouts
- Tired in the afternoon, wired at night
- Strength numbers you can't actually quote
- Hating one more HIIT app notification
After 12 weeks
- One plan, progressed every single week
- Sleep that actually repairs you
- Lifts on paper, in kilos, getting heavier
- A coach that adapts to your travel week
+28%
Avg. squat 1RM
−9%
Resting HR
7.6h
Avg. sleep
Data across 82 clients who completed a full 12-week block.
Inside Forma
A room youactually want to be in.
Barbells, platforms, and intention.
Coaches that fix form in real time.
Recovery is coached - not optional.
Members
Words fromthe floor.
+42 kg squat
First gym in a decade I haven't quit. It moves when I travel, pushes when I'm lazy.
Mark Jansen
Founder · Member 9 months
Your first 4 weeks
No guessing - just a plan, week by week.
Wk 01
Intake & baseline
90-minute intake. We benchmark your strength, mobility and sleep. No shame, no ‘assessments’ for show.
Wk 02
First progressions
You learn the lifts on your bar. Small load, perfect form. The floor stops being intimidating.
Wk 03
Momentum kicks in
Numbers move. Sleep gets deeper. Your week starts bending around training instead of the other way around.
Wk 04
First check-in
Coach and you adjust the next block. You leave with a plan, not a vague feeling.
By the numbers
Quietly,seriously good.
12
Athletes per session
92%
12-week retention
4.9★
Google rating
8 yr
Head coach experience
Programs
Pick the programmethat fits your week.
All programmes include intake, programming, recovery protocols, and a private member app.
Foundation
€189/ month
Two sessions a week. Steady build.
- 2× small-group sessions
- 12-week programme arc
- Monthly check-in
- Recovery space access
Most popular
Forma
€289/ month
Most members land here.
- 3× small-group sessions
- Personalised programme
- Weekly coach check-in
- Sauna + recovery unlimited
- Nutrition guidelines
Athlete
€489/ month
1-on-1 coaching, full support.
- 2× 1-on-1 sessions + group access
- Fully personal programming
- Direct line with your coach
- Quarterly performance review
No contracts. One-month notice. Cancel any time.
Ready when you are
Book your intake. Meet your coach. Leave with a plan.
A 90-minute intake to benchmark, plan, and decide together if Forma is the right fit.
Intake €90 · Refunded on first block · No contracts
★ Monthly cancel. No lock-ins.
The questions we actually get asked.
Especially for you. Week one is about technique on an empty bar. Weights come in later.
Small groups (max 12), coached every minute, and a programme that progresses with you.
Yes. Your coach adjusts the week. You get hotel-gym versions of sessions when needed.
No. Monthly cancel. We want you here because it's working.
Never. Most members lift for quality of life - not a leaderboard.
Book intake
Meet a coach. Leave with a plan.
We reply within 24 hours to schedule your 90-minute intake.