Before someone books a trial class they usually read first. They type a question into Google at night, on the couch, on their phone. If your site answers that question, they meet you before they ever walk in. If it does not, they read the answer on the site of the gym two streets away.
Having a blog is the easy part. Keeping it alive is where it goes wrong. That is what this does: the writing happens for you, every month, so the page does not go stale after your first burst of enthusiasm.
You plan a subject in the planner in Growth Studio and the article is generated from two things: the profile you filled in about your studio and what is already on your site. The profile holds your services, the people you want to reach, the problem they have, the result they want, what you do differently, how you sound and the words you never want to see. That is why the article talks about your classes and not about a made up bootcamp.
You get the text with a cover image for the top and images inside the article, so you do not have to go looking for pictures. Then you read it. Change a sentence, cut a part, add the detail only you know because you have taught this for years. The draft waits until you are happy with it.
Publishing puts the article on the blog of your own Launchmiga site. It uses your colours, your menu and your domain, and the trial page is one tap away. Someone who read the whole thing is already half convinced, so the button at the end does real work.
After it is live you can turn the article into a social post that highlights it. On Facebook that post carries a link back to the article, so your followers land on your page instead of scrolling past. One piece of writing, two places where people can find it.
Generating an article, the cover image and the images inside it uses credits. Your plan includes a monthly amount, so a steady article every month fits inside what you already pay. No promises about Google positions here, just a blog that keeps getting new pages that answer real questions and send readers to your proeflesformulier.